Hi there! My name is Aki Saarinen.

Yesterday I wanted to add a new post to the social bookmarking service, trunk.ly, by emailing a link to my username+magicnumber@post.trunk.ly address. I was typing the address out of my memory and unfortunately sent my link to @trunk.ly instead of the correct address at @post.trunk.ly.

In many services a mistake like this could result in a silent failure and a lost email. Or some technical “Deliveration failed: error 0xF3F3”. Afterall, I did email to a stupid address, right?

Trunk.ly did something different. I received a personalized reply, with trunk.ly co-founder Tim Bull as the sender:

From: Tim Bull <tim@trunk.ly>
To: Aki Saarinen <..>
Subject: Re: LiveReload

Hi Aki,

Just FYI - the links need to mailed to post.trunk.ly NOT trunk.ly :-)

Cheers,
Tim Bull

How amazing is that! It made me feel that they really want to take good care of me and my links. In a technical sense things like this are not hard to implement, it’s just that we often don’t even think about it.